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Why we are building bhagol

The founder of an Indian astrology company explains why he is building it around rules the software cannot quietly break, starting with a refusal to charge people by the minute.

This is the short way in. The essay has the working, the sources and the sky.

Most Indian astrology apps bill by the minute. That means an astrologer who answers your question in six minutes earns a sixth of what she would earn by keeping you talking for an hour. No promise of good behaviour can undo that arithmetic.

The Indian tradition of astrology and sky-reckoning is called jyotisha (ज्योतिष). It runs on a birth chart, a kundali (कुण्डली): a diagram of where the sun, moon and planets sat in the sky at the moment you were born. Making that diagram is pure calculation. You feed in a date, a time, a place and a few agreed settings, one of them the ayanamsha (अयनांश), and the positions come out. Two computer programs given the same inputs and the same settings should produce the same diagram, the way two calculators agree on a sum.

What happens next is not calculation. Somebody reads the diagram and tells you what they think it means. That is a judgement, and judgements can be careful or lazy or paid for. The problem is that from outside, a customer cannot tell which one they bought.

Then the essay follows the money. Consultations moved onto phones, and the billing clock came with them. A common pattern goes like this. A free chart pulls you in. A dosha (दोष) is spotted inside it, a paid call is needed to discuss the dosha, and a fix is sold at the end of the call. Nobody in that chain has to lie. The frightening version only has to be a little easier to reach than the calm one, ten thousand times a day.

So the company sets five rules and refuses several things outright. Charts are calculated by a machine, identically for everyone, with the settings printed next to the answer. Readings are checked by a filter before a person sees them, and the filter blocks predicted events and alarming phrasing. Prices are listed up front. Money goes into an append-only ledger, a record where nothing can be erased and a correction is a new line placed beside the old one. Refunds are a written rule, not a favour. And the company sells no gemstones, no rituals, no cures.

The name comes from bhagola (भगोल), the old word for the sky treated as a sphere reckoned from the centre of the earth.

Words decoded

jyotisha (ज्योतिष)
the Indian tradition of astrology and sky-reckoning
kundali (कुण्डली)
a birth chart, the diagram of planet positions at your birth
dosha (दोष)
a supposed fault or flaw read in a chart, often the thing a seller points at
ayanamsha (अयनांश)
one of the settings a program needs before it can calculate a chart
append-only ledger
a money record where entries are never deleted, only offset by new ones
bhagola (भगोल)
the old word for the sky as a sphere reckoned from the centre of the earth, and the source of the company's name
Why anyone should careMillions of household decisions in India pass through this trade, and right now the person paying has almost no way to check what they were sold. Rules written into software can be checked; promises cannot.
Read it properly, 6 min Why we are building bhagol