The refusal list

Those absences cost the company nothing today, because there is no remedy business to close and no affiliate income to give up. That is exactly why they go down in writing now. An absence is hard to audit: nobody outside can check a thing that is not there, and if one of these lines ever does appear, it will appear for a reason that sounded sensible in the room.

Every item has the same shape. What the company will not do. The pressure that would push it into doing so anyway. What it does instead.

Money it will not take. No commission on a remedy, meaning a paid fix such as a stone or a ritual. The trouble is the split: when you buy an object, you cannot see how much of the price is really payment for the advice that told you to buy it. No affiliate links either, the kind that pay a website a small cut when a reader buys. Indian guidance requires such payments to be disclosed, and labelling an incentive does not remove it. No astrologer can pay for a higher place in a published list, because a bought position looks exactly like a ranking. Nobody's contact details get sold. Nobody gets charged to be told that something is wrong with their chart, because then income rises with the number of faults found, and nobody has to lie for that to happen. Nothing it sells will contain a prediction. Suppose you paid for a report about a job move and it told you the chart cannot settle how the move turns out. You would feel short-changed, and the cheapest way for a company to stop hearing that complaint is to write with a little more certainty each time, until the price is editing the text.

Things it will not build. No countdowns, no "two slots left". No alerts warning you that a planet has moved, because alerts are judged by how often they get opened and worry is the cheapest thing to put inside one. No daily horoscope, and no design aimed at keeping you in the app.

Things it will not say. No promise that paying members get the real answer. No naming a problem and then refusing to specify it.

He also lists what he has not refused. The company charges money. Paid membership is coming, and so are guides you buy once, and his point is that every priced thing has to clear every line on the list before it goes on sale. Advertising is postponed rather than ruled out.